Communicate Your Brand with Color with Kathryn Joachim of Creme Brands 043

 
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Welcome to Zimmerman Podcast Episode 43

This week is the second episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands. 

Today, we’re talking about how powerfully color can communicate brand identity!

Episode 43 topics:

  • The purpose of color in communicating brand identity

  • How to select on-brand colors

  • How many colors to use on your website

  • How color can direct attention 

  • How to avoid over-complicating the color-selection process

This is an episode you can’t miss!

Click play below to catch the whole!

Where you can find Kathryn Joachim:

Website: www.cremebrands.com

Instagram: @cremebrands

My favorite products and resources from Episode 43

A Winning Website

Want to know the first step to booking more clients? You’ve got to have a website. And not just any website, but a site built to book! If you’re just starting your business, you’re probably wondering how you can share about your work, gain clients, and start making money! The answer to all of these is your WEBSITE. When I first started my business, I didn’t have the money to pay a professional brand expert to create the brand you see here today. But I didn’t have to. I used the resources I had to invest in my business and create a brand that would attract the type of client I wanted to work with, supported by a website that was built to transform searching brides into life-long clients. If you want a simple guide on how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website! To learn more, go to zimmermanpodcast.com/website.

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a winning website

If you want a simple guide on how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website, my newest course that’s releasing this April!

Sign up to get more information now!

The Power of Pinning

Did you know that I have a course that tells you everything you need to know about marketing on Pinterest? From the wedding industry to online education to launching my memoir, Pinterest is my #1 marketing strategy. Why? With Pinterest, I can share visual content that links directly to my website with a single click. And these pins don’t get lost in a newsfeed or hidden by an algorithm. They get pinned and repinned for years, and I get inquiries today from pins I created months ago. If you’re a wedding professional, newsflash! Brides are already hanging out on Pinterest! Stop using Pinterest just for inspiration and start booking your dream brides using Pinterest. If you need a Pinterest plan that is uncomplicated and easy to understand, you need my course, The Power of Pinning, taught by me and my personal Pinterest manager. Check it out at zimmermanpodcast.com/pinterest

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the power of pinterest

Stop using Pinterest just for inspiration and start using it to book your dream brides!

Learn how
 
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