How to Use Failure to Build a Better Business with Tracy Matthews 053

 
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Welcome to Zimmerman Podcast Episode 53

Today I’m sitting down with Tracy Matthews, the creator of Tracy Matthews Jewelry, Creatives Rule the World, and Flourish and Thrive Academy.

Tracy creates beautiful heirloom pieces that have been featured in stores around the world and worn by people like Orlando Bloom and Halle Berry.

I’m so excited to share our conversation with you.

Episode 53 topics: 

  • The unexpected power of celebrity clients

  • How to capitalize on featured work

  • Common photoshoot risks in a product-based business

  • Pinterest success

  • How to use failure to pivot and strengthen your business

  • The myth of overnight success

Click play below to listen to the whole episode!

My favorite products and resources from Episode 53

The Power of Pinning

Did you know that I have a course that tells you everything you need to know about marketing on Pinterest? 

From the wedding industry to online education to launching my memoir, Pinterest is my #1 marketing strategy. 

Why? With Pinterest, I can share visual content that links directly to my website with a single click. And these pins don’t get lost in a newsfeed or hidden by an algorithm. They get pinned and repinned for years, and I get inquiries and purchases today from pins I created months ago. 

If you’re a wedding professional, newsflash! Brides are already hanging out on Pinterest! Stop using Pinterest just for inspiration and start booking your dream brides using Pinterest. 

If you need a Pinterest plan that is uncomplicated and easy to understand, you need my course, The Power of Pinning, taught by me and my personal Pinterest manager. Check it out at zimmermanpodcast.com/pinterest

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If you’re a wedding professional, newsflash!

Stop using Pinterest just for inspiration and start booking your dream brides using Pinterest.

CHECK IT OUT HERE
 

Sleeping with a Stranger

Sleeping with a Stranger is officially available everywhere books are sold in hardcover, paperback, ebook, and audiobook. Since the book’s launch, I’ve been amazed by how it has been received. From being named a best seller by USA Today, the Wall Street Journal, Amazon and Barnes & Noble to incredibly personal and touching reviews from my amazing readers, it’s been such a wild journey!

Here’s one of my favorite reviews…

“I just finished the book, I’m emotionally renewed. The book felt like a good cry, after all the tears, snot and pain, It felt like a refresh for myself. I felt connected to Jessica, but also Brian. I don’t know either of them personally but I felt like a best friend sitting there listening as a sounding board. There were moments where I was like a crazed football fan yelling at the tv, I would give advice to a digital book as if they were listening.”

I can’t wait to share this story with you! To get your copy, go to jessicazimmerman.com today or wherever books are sold. 

And to make sure you get all my upcoming book tour updates, join the newsletter list at jessicazimmerman.com!

Sleeping with a Stranger by Jessica Zimmerman

I can’t wait to share this story with you!

Click below to get your copy today

GRAB YOUR COPY HERE
 
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Business, MarketingJessica Zimmermanmarketing, jessica zimmerman podcast, small business marketing