Set Your Brand's Tone with Fonts with Kathryn Joachim of Creme Brands 045

 
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Welcome to Zimmerman Podcast Episode 45

This week is the third episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands. 

Today, we’re talking about how fonts can set your brand’s tone!

Episode 45 topics: 

  • Why fonts matter and how they can make a brand more personal

  • How many fonts you should choose when DIYing your brand

  • Some simple tests to make sure you’ve picked a versatile font

  • The downfall of novelty fonts

  • What customers are really looking for with your font

  • A foolproof way to test your favorite fonts before you buy

Click play below to hear the whole episode! It’s so so good. 


Where you can find Kathryn Joachim:

Website: www.cremebrands.com

Instagram: @cremebrands

My favorite products and resources from Episode 45

A Winning Website

Want to know the first step to booking more clients? You’ve got to have a website. And not just any website, but a site built to book! If you’re just starting your business, you’re probably wondering how you can share about your work, gain clients, and start making money! The answer to all of these is your WEBSITE. When I first started my business, I didn’t have the money to pay a professional brand expert to create the brand you see here today. But I didn’t have to. I used the resources I had to invest in my business and create a brand that would attract the type of client I wanted to work with, supported by a website that was built to transform searching brides into life-long clients. If you want a simple guide on how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website! To learn more, go to zimmermanpodcast.com/website.

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a winning website

If you want a simple guide on how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website, my newest course that’s releasing this April!

 

Zimmerman Mobile Presets

When I first started my business, I didn’t have the money to pay myself, let alone pay a photographer to take pictures of my work. But let’s be honest, the world we live in is so visual that if you don’t have good photos of your work, it’s almost impossible to connect to clients and get the attention that you need on Instagram, through your blog, or on Pinterest. 

That’s why I’ve created my signature mobile presets to bright, clean, professional photos every time. For the first time ever, these presets are available to you! Whether you’re someone who wants to up your selfie game or you’re wanting to post professional-quality photos of your work without shelling out thousands for a photoshoot, these presets are perfect for you! I use my presets all the time to spruce up pictures of me with my kids, or to share what’s new in my business. 

To see the presets in action, go to zimmermanpodcast.com/presets and get yours today! 

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ZIMMERMAN MOBILE PRESETS

Would you like vibrant and clean photos… easily?!